Health plans leveraging the online healthcare marketplace from American Well™ can:
Grow membership by introducing a revolutionary benefit: convenient and immediate access to care
Offering consumers the ability to interact with providers immediately is a transformational change in how benefits are perceived. Health plans can leverage this service to bring care to where consumers are, address absenteeism and fundamentally change the plan's product appeal in open enrollment.
Reduce medical costs by enabling accessible, appropriate care at home
The online healthcare marketplace extends the reach of the healthcare delivery system to consumer's homes. By expanding the scope of care a member can receive at home — the least expensive care setting — the framework shifts care away (and often appropriates consumption of care) from more expensive settings, such as physicians' offices, emergency rooms and out-patient clinics. The online marketplace complements traditional in-person care with a more convenient, timely and inexpensive access channel to quality care.
Extend the value of health plan investments in medical management
Drive value into existing medical management assets. Tie live conversations into personalized care management interactions, channel traffic into consumer portals by offering access to live care, expand the utility of health coaching with the authority of a physician's advice. The Healthcare marketplace framework extends existing interventions by adding the recognized value of care by a physician to the platforms you already have.
Improve access to care for the community and the uninsured
Since the system allows consumer-provider interaction cost to be determined dynamically (i.e. plan participation fraction can change based on the consumers' identity, coverage and clinical profile), access to the service can be extended beyond the plan's membership with no cost to the plan. By offering the uninsured population fee-based transactional access to health providers, on-demand, the plan establishes a unique role as enabler of healthcare in its market. The same open access can be offered as a new revenue stream to members of other plans who need immediate access.
Strengthen relationships with providers
The healthcare marketplace offers physicians a new, more flexible way to practice, and allows them to re-balance their lifestyle. They can deliver needed care, for a fee, when and where they choose and without the traditional limits on the size of their panel. By offering this new opportunity for revenue and flexibility, health plans can strengthen their bond with providers in their network.
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