Consumers ages 35-44 are oftentimes the primary healthcare decision-maker in their household—whether that be for themselves, their children or their aging parents. Engaging this group—72% of whom say they are willing to use a video visit—in telehealth could be the key to driving multi-generational usage of telehealth.
American Well recently commissioned Harris Poll to conduct an online study among more than 2,000 adults to measure usage and sentiments toward telehealth. The full results of the survey are discussed in the Telehealth Index: 2019 Consumer Survey.
In this white paper, we focus on those ages 35-44, examining where the best opportunities for telehealth are among this age group.