What Do Middle-Aged Consumers Want from Telehealth? Simplicity and Convenience

View ebook/whitepaper

Your ebook/whitepaper is ready!

Your file should load automatically in a few seconds. If it doesn't load, please relaunch the ebook/whitepaper and make sure you don't have any pop up blockers on.

Spread the word.

Think your friends or coworkers could benefit from some of our resources. Share our resource center today.

Consumers ages 45 to 54 are too young to consider themselves old, but the health issues they begin to face remind them that they are aging.

Engaging Generation X—those in the 45 to 54-year-old age bracket— in telehealth offers strong potential to address these consumers’ healthcare needs—including an increased risk for heart disease, diabetes, high blood pressure, and more—conveniently from the privacy of their home. But while 67% of 45- to 54-year-olds say they would be willing to try telehealth, just 6% have done so, according to American Well’s Telehealth Index: 2019 Consumer Survey.

Here are six opportunities to consider when determining the best ways to engage Generation X in telehealth.


American Well powers telemedicine services for some of the nation's leading healthcare organizations

Picture of Brian Wayling

Brian Wayling Assistant Vice President, Telehealth, Intermountain Healthcare

“Working with American Well allowed us to launch Connect Care quickly, with a user interface that is easy...”

“Working with American Well allowed us to launch Connect Care quickly, with a user interface that is easy for our patients to navigate. Support from the Online Care Group also gave us the ability to provide 24/7/365 care for patients right out of the gate, and continues to ensure our service is always available with a wait time of five minutes or less. We appreciate the support and ongoing innovation that working with American Well provides for our product.”

Picture of Carey Officer

Carey Officer Operational Vice President, Nemours Children's Health System

“American Well’s platform is so easy for families and providers to use; it was a natural fit for Nemours.”

“Nemours puts patients and families at the center of everything we do, so as we started to think about providing care virtually it was absolutely essential that we still be able to deliver that type of patient and family-centered care. American Well’s platform is so easy for families and providers to use; it was a natural fit for Nemours. American Well continues to be the innovative leader in the telehealth space and continues to adopt to our changing needs.”

Picture of Dr. Lo-Fu Tan

Dr. Lo-Fu Tan Associate Medical Director of On Demand Medicine, Southwest Medical Associates

“Together we are making telemedicine an important and new entry point into our healthcare system...”

“American Well’s approach to telehealth makes the products and services better. When we all share our knowledge and solutions, we advance the industry. Together we are making telemedicine an important and new entry point into our healthcare system, further advancing healthcare options for our patients.”